Alejandro ventured into coffee farming thanks to a family friend, Diego Bermúdez, owner of Finca El Paraíso. Together with his father, an accountant, they explored the potential of coffee from Inzá, a region with a challenging past. Inspired by Diego’s insights, they set up a purchasing point in 2019, and by 2021, bought their own farm, La Argelia. Now, their venture, 1040 Inza Coffee, is a family effort. His father handles purchasing, Alejandro oversees the farm, and his mother leads community programs like embroidery and youth outreach. Focused on improving coffee quality and the community’s future, they cultivate varieties such as Sudan Rume, Maragojipe, Catuai Amarillo, and Castillo, aiming to uplift Inzá through coffee.