Carmen Montoya has been a coffee farmer for 23 years. Since childhood, her parents instilled in her a love for coffee and the art of being a coffee farmer. She started with a small plot of an unknown variety in the region, putting all her effort into the processing of this coffee. Her dedication was recognized when she won the Cup of Excellence in 2014 with the coffee she affectionately named chiroso, a term adopted by her and fellow coffee farmers. Carmen was one of the pioneers in cultivating this coffee in her region.

Today, she is a leader within her community, assisting other coffee farmers in improving processes on their farms. Carmen strives to make Urrao's chiroso coffee recognized worldwide for its quality and the human talent behind it. Her commitment to the craft has not only brought her personal success but has also contributed to elevating the reputation of chiroso coffee from Urrao globally.